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Work / R&S Law Associates
Legal Sector · California

Lead generation systems for a multi-practice law firm

A legal marketing engagement focused on social media ads, lead generation, email marketing, social content authority, and follow-up systems for IP and immigration practice growth.

  • Lead generation
  • Social media ads
  • Email marketing
  • Content authority
  • Nurture systems
R&S Law Associates
1,500+Weekly contacts
60%Lead-to-meeting ratio
$18Cost per lead
35%Avg email open rate
Challenge

The firm needed to grow two different legal verticals without diluting trust, while improving lead quality, paid acquisition efficiency, and email follow-up performance.

What Kivect handled
  • Built separate growth paths for IP and immigration audiences with clearer offer and message structure.
  • Managed lead generation through social ads and outreach systems designed around legal consultation intent.
  • Supported email marketing and nurture touchpoints to convert interest into qualified conversations.
What changed
  • Reduced acquisition friction with a more focused lead generation structure.
  • Built repeatable outreach and nurture systems for legal prospects.
  • Improved paid and email performance around consultation-driven growth.

“The social media results were so impressive that I did not hesitate to extend our partnership into email marketing.”

Michael W. SchroederCo-Founder, R&S Law Firm

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