B2B Software · North America
From commodity vendor to enterprise-grade brand
A Florida-focused software house repositioned for the North American B2B market through brand transformation, performance marketing, SEO, content, sales alignment, and full-funnel growth execution.
- Brand transformation
- Performance marketing
- SEO & content
- Social media
- Sales alignment
Progatix had strong technical capability, but the market was still reading the business like a commodity vendor. The brand, messaging, and revenue system needed to reflect enterprise-grade value.
- Led the transition from Wiztech to Progatix with a stronger B2B identity and market position.
- Built and managed a high-intent lead generation engine across paid search, social, SEO, and content.
- Aligned marketing activity with sales follow-through so demand could move into real pipeline.
- Established stronger authority for North American enterprise buyers.
- Built a consistent qualified lead pipeline across multiple acquisition channels.
- Improved brand perception from vendor-style positioning to strategic technology partner.
“Your contribution over the past 3 years has been truly impactful, especially in shaping and elevating our brand identity.”
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